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| Niches of Alkindi Ramadhani |
Department of Forest Resources Conservation and Ecotourism (http://www.kshe.fahutan.ipb.ac.id/)
Faculty of Foresrty (http://www.fahutan.ipb.ac.id/)
Bogor Agricultural University (http://www.ipb.ac.id)
Consumer Behavior Class (IKK233)
Department of Family and Consumer Sciences (www.ikk.fema.ipb.ac.id)
College of Human Ecology (www.fema.ipb.ac.id)
Bogor Agricultural University IPB (www.ipb.ac.id)
Prof Dr Ir Ujang Sumarwan, MSc
Dr. Ir. Lilik Noor Yuliati, MFSA
Dr. Ir. Megawati simanjuntak, MS
Ir. Retnaningsih, MS
Ir. Md Djamaluddin, MSc
Lecture on Monday (Morning Class) February 15, 2016.
Ujang Suwarna. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran.Jakarta: PT Ghalia Indonesia.
I choose subjects courses Consumer
Behavior as supporting courses that by the time I reached the half 6. Schedule
I lecture on Monday at 7:00 to 10:00 in RK IKK 1-1. The reason I follow this
course in order to support the major courses in my major that forest resources
conservation and ecotourism. In the study of eco-tourism and wildlife trade
needed knowledge in the application of consumer behavior to increase the
quality of the conservation of supporting the economy. As in my base as a degree
candidate Forestry, my much thought to create products that support
forest-based economy in accordance with the market in the community. It makes
me have to understand the wishes of consumers, demand and supply patterns and
reasons for consumers to buy a product. Therefore, this is what prompted me to
take this course.
The
first lecture began on February 15, 2016, with lecturers such as Prof. Dr. Ir
Ujang Sumarwan, MSc. At that time he teaches the introductory material and
subject matter that I will study for one semester. Topics include consumer
needs, personality, consumer perception, culture, consumer knowledge,
motivation and needs of consumers and their teotinya and others.
"Motivation and Needs"
The
boost in consumer behavior can also be referred to as motivation. Definition of
motivation is a feeling or impulse that would appear to meet the needs and
desires. In accordance with the Motivation Model Shciffman and Kanuk, where
there are cycle model of motivation someone if their needs and desires that can
not be met will cause a pressure on a person. Where the pressure will be a
boost, along with a person's learning and their cognitive processes. Then there
will be an action in the form of consumer behavior to meet the needs. Once the
requirements are met, will reduce the pressure.
Felt
need or perceived needs of consumers, among others, the needs of the self
(Primary needs) and the need of external (Acquired needs). The needs of the
self is generally a requirement that it is without any specification of
requirements, such as drinking, eating, car, house. While the need for external
self is a more specific needs by finding what they want, such as drinking soda,
eating seafood, luxury cars, luxury homes. In addition, there is also a need
for utilitarian or hedonic needs and Expressive.
Utilitarian
needs needs is the need for the goods or services for their menfaat functional
and objective character, such as the need for communication with the mobile
phone, while the Expressive or a requirement that its hedonic psychology and
aesthetic purposes as imaging and prestige.
Interest
person to meet his needs are divided into general purpose (Generic goals) and
special purpose (Specific product goals). The general objective of such a car,
while the specific objectives such as the latest Honda Jazz Rs.
Maslow's
Theory of Needs is a theory with five levels of needs from low to high. The
order of lower to higher requirements ie starting from physiological needs,
safety needs, social needs, ego needs to self-actualization.
Enjoy Next Time!
